VMC Today


VMC PECHE is proud to have sustained hook production at its factory in France for over 100 years, but today its reach is global, covering 97 countries in all five continents of the world. The US subsidiary, VMC INC was formed in 1981.

VMC World Map


  • belongs to the Rapala VMC Group of companies (Helsinki Stock Exchange).
    Rapala VMC is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools.
  • is a subsidiary of the bicentennial family holding company Viellard Migeon & Cie, founded in 1796 in East France.
  • is global market leader in treble hook production and sales
  • arms the world's most popular fishing lure brands with VMC treble hooks
  • exports 70% of its total production to 97 countries worldwide
  • boasts a catalogue of over 10 000 references
  • has a daily production capacity of 4 million fish hooks
  • uses world-exclusive automatic machines, designed and built in-house
  • has forged its reputation on innovative and high-quality products